<VV> The Chevrolet Story 1911 - 1961

[Vairtec Corporation]

Jim, I have a copy of that publication -- and a few similar ones from 
other years. You can find them every once in a while at places such as 
Hershey.

In 1961, Chevy still had big hopes pinned on the Corvair (at least from 
a marketing and advertising standpoint, even if behind the scenes they 
were at work on the Chevy II).  The Corvette, on the other hand, was at 
the time only a "halo" car before the term "halo" car had been coined, 
selling in small numbers and expected to sell in small numbers.

--Bob Marlow


On 9/13/2011 10:17 AM, Jim Simpson wrote:
> This is a GM publication that I hadn't seen before.  The GM Heritage site
> has "The Chevrolet Story 1911-1961" available on-line as a pdf.  Here's the
> link:
> http://www.gmheritagecenter.com/gm-heritage-archive/docs/Chevrolet-History/The_Chevrolet_Story_1911-1961.pdf
>
> The interesting thing about this pub is how much space it devotes to the
> Corvair -- something like 10% of the entire document.  By comparison, the
> Corvette barely gets passing mention.  (I came across this by following a
> link from an article in the daily e-mail version of Hemmings Motor News.  I
> need to explore the GM Heritage site to see what else they've posted.)
>
> Jim Simpson
> Group Corvair
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