[FC] GOOD NEWS

[J R Read_HML]

Will this make those original print ADS I've been buying on eBay worthless?

Really... Thanks, this is a great idea.

Later, JR

----- Original Message ----- 
From: <BobHelt at aol.com>
To: <virtualvairs at corvair.org>; <fastvair at yahoogroups.com>; 
<corvanatics at corvair.org>
Sent: Tuesday, October 09, 2007 10:58 PM
Subject: [FC] GOOD NEWS



GOOD NEWS
I’ve got good news to tell today. I want to just blurt it out, but really  I
need to do this in the proper sequence. So here goes.
Way back when the Corvair was in production and Chevrolet  was actively
marketing our cars, they had only a limited venue for communicating  and
advertising  what the Corvair  was and what it looked like. About the only 
two avenues
available to advertise  the Corvairs were television and magazine ads. And
television was not only  expensive but at that time not as fully developed 
as it
is today. In addition,  there were many popular magazines of that day that 
now
no longer exist, or  are  shadows of their former selves.  Some of these 
were
Life, Saturday Evening Post, Sunset, Look, and ladies Home  Journal. So it 
was
in these magazines that Chevrolet choose to advertise and  picture the
Corvair automobiles being offered by them. This was the primary  marketing 
thrust by
Chevrolet.
During this period, and immediately after, a collection of  these Corvair
advertisements was started and a copy of almost every ad was  obtained. The
objective at that time was to later photocopy each ad and make a  “book of 
ads”
which could be then sold as a memorabilia item. But unfortunately  things 
just
didn’t work out to allow this to happen. Chevrolet was not  especially
cooperative and color reproductions were just too expensive for such  a 
book. So this
project went into Limbo and was dormant until now.
But the Good News today is that we will have a CD available  soon, with a
printable color display of each and every magazine ad Chevrolet  produced 
for the
Corvair (maybe a few might be missing). There are around 100  different ads
to be included. Harry Iliaria of Hi-Tech Software, Hardyston, NJ,  will be
producing this CD for us. He has agreed to undertake this project for  our
benefit, so when this CD becomes available in a few months, please be sure 
to buy
one. You will surely want to see all these ads and the great photos in  them 
to
live (or relive) those glorious days. We will keep you posted on its
availability.
Regards,
Bob Helt



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