<VV> Advertising

[BobHelt at aol.com]

I think that it's safe to say that adverting is one of the  best ways to 
get more customers and expand your business, especially if yours is  a small 
business having troubles getting started.
 
How else are you going to get the word "out" that you are in  business to 
provide a service or items.
 
Of course "word of Mouth" is good and often works but has the  limitations 
of relying on people to tell others about you. 
 
So it is pretty much agreed that the printed word (or a  complete summary 
of what is offered) works best in the process of attracting new  customers 
and maybe in actually retaining old customers too.
 
But you say, advertising is expensive. and it is. Maybe more  than your 
business can afford.
 
But what would you say to a completely FREE offer for a major  1/4 to a 
full page ad, one time advertisement, in a national magazine allowing  you to 
tell your story and proclaim your wares?
 
Wouldn't you go for it?
 
Bob Helt