<VV> CORSA vs. Corsa vs corsa vs CorSA

[Tom Berg]

Considering the proper nouns involved, the guy was correct about CorSA, even if it looks a little awkward. 

As an aside, marketing people like to upper-case product names and continue to use out-of-date acronyms so they jump off a page or screen. News style doesn't allow this, and the marketeers sometimes complain. 

An example was VOLVO trucks, which is the way the p.r. lady 20 years ago wanted us truck writers to print it. We explained why we wouldn't, and she relented. Now the company properly spells it Volvo. 

Another is PACCAR, which used to mean Pacific Car (& Foundry Co.), a maker of rail cars. Now it owns Kenworth and Peterbilt and still spells it PACCAR. We spell it Paccar. KW's p.r. guy once questioned that, but I noted that it's now a name, not an acronym. Besides, it never was an acronym but an abbreviation that should've been spelled PacCar. 

One more is WABCO, now a German automotive electronics firm (which makes electronic controls for anti-lock braking systems and roll stability control). It used to be Westinghouse Air Brake Co. (after George Westinghouse, who invented air brakes for trains). But it's no longer an acronym, just a name. They still want WABCO, but most of us spell it Wabco, and they don't complain.

--Tom in Ohio


On Monday, April 7, 2014 6:26 PM, J. R. Read <hmlinc at sbcglobal.net> wrote:
  
I'd vote for that!   -  or maybe even U for Universe.  Actually, I think 
that ICS would be sufficient.  Then we could sell all new apparel to the 
membership - with the new logo.

BTW - Tim, I read ALL your VV emails.  I don't answer them all, but I do 
read them.

Later, JR

----- Original Message ----- 
From: "shortle" <shortle556 at earthlink.net>
To: "Moore Gary and Helen" <hacoanews at gmail.com>; <virtualvairs at corvair.org>
Sent: Monday, April 07, 2014 4:33 PM
Subject: Re: <VV> CORSA vs. Corsa vs corsa vs CorSA


> Makes me wonder if we shouldn't change the name somehow. Maybe the 
> International Corvair Society of the World (ICSotW)? Timothy Shortle in 
> Durango Colorado 81301
>
> 

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