<VV> Mad Men Corvair Ads

[Robert Hawes]

I'm replying to VV and Charles Lee too, as all may be interested in  
what the then young Mr. Davis had suggested for the
Corvair. Here is the link to the online versions of this mag:

http://www.hagerty.com/lifestyle/hobby_article.aspx?id=42288

... but this issue is not posted yet.

Here is the section of the article "Mad man vs. MAD MEN" that pertains  
to the Corvair in the Fall 2010 issue of Hagerty's. :

Quote:
  "The team responsible for the Corvair advertising called on me. they  
wanted me to help them convince Chevrolet that Corvair was beginning  
to attract car enthusiasts, and that the advertising should reflect  
that shift. The Chevrolet client considered the Corvair a substitute  
for a used Chevrolet Impala, and their rallying cry was "Corvair, for  
Economical Transportation." Within days we had come up with some high- 
energy Corvair ads under a new banner, "Corvair, the Family Sports Car."

I was not allowed to attend the clients meeting because the then- 
chairmen of Campell-Ewald thought I was an idiot. I waited impatiently  
to learn the outcome. Finally on of my bosses walked into my office.  
"how did it go?". I asked. He replied, "Do you know how they give a  
horse medicine? They put it in a tube and they shove the tube into the  
horse's mouth. Then they blow the pill down the horse's throat. Pffft!  
This time the horse blew first."

Ten Minutes later the copy supervisor on Corvair appeared in my  
doorway wearing his topcoat and hat. "Where are you going?"
I asked. "To the doctor," he replied. "Are you ill?" I asked. He said,  
"No. I'm fine. I've just decided to have my ethics cut off."
UnQuote.

Bob Hawes
65 Monza 140 PG

On Sep 3, 2010, at 1:21 PM, Wrsssatty at aol.com wrote:

> BTW, which issue of the magazine is it?
>
> ~Bill Stanley
>
> In a message dated 9/2/2010 8:27:09 P.M. Eastern Daylight Time, robert.hawes at mac.com 
>  writes:
> I presume the mag is available since it has a price on it and it has  
> ads in it (not just insurance ads). But I do get the mag because I  
> have their insurance I guess. It will be available on line at some  
> point.
>
> -Bob
> Sent from my iPhone
>
>
> On Sep 2, 2010, at 6:23 PM, Wrsssatty at aol.com wrote:
>
>> <In the latest Hagerty's magazine author David E.Davis Jr. recounts  
>> how he changed the course of Corvair advertisements away from econo  
>> car to "Family Sports Car". Check it out!>
>>
>> I'd love to "check it out".  How do I go about doing so?  Is  
>> Hagerty's magazine available on the newsstand or must I first buy  
>> their insurance to receive the magazine?
>>
>> BTW, this sounds like the talk that David E. Davis, Jr. gave at the  
>> Lexington Corsa convention.
>>
>> ~Bill Stanley