<VV> GM dropping CHEVY

[Mark Corbin]

Chevy just changed its publicity agency. It was Campbell-Ewald since the
teens or twenty's, one of the longest lasting ad agency-client
relationships in existance. All the Corvair promo ads were a work of
Campbell-Ewald. And yes, they are a separate company from GM. The ad
agencies make the promo items, and the client either approves and airs
them, or sends them back to the drawing board.

-Mark

> [Original Message]
> From: Tony Underwood <tony.underwood at cox.net>
> Subject: Re: <VV> GM dropping CHEVY
>
> Yesterday, I saw a Chevrolet commercial on TV which mentioned the 
> word "Chevy" seven times and in written text on the screen twice.
>
> Does GM have its own in-house promotions department and/or ad 
> agency?   And if not, don't they still have the final say on what 
> airs and what does not?
>
> Does GM know there are a LOT of vehicles that they produced running 
> around with badges that say "Chevy" on them?
> ( one example ) 
http://4door.com/images/chevy/car/1962_Chevy_ChevyII_Car.jpg
> ( another one 
> ) 
>
http://cache.gawker.com/assets/images/12/2009/09/500x_78ChevyVan-EmblemFende
r-500px.jpg 
>
> Does GM's left hand know what its right hand is doing?
>
> Does GM actually realize there's no way they're ever gonna stop 
> people from saying "Chevy"?
>
> Is GM being managed by pompous asses?
>
> tony..