<VV> Nader and the book ! Why was Corvair his target ?

[chaz at ProperProPer.com]

Right, Tim, Ralph did not actually "kill" the Corvair, but he did much to 
malign our marque with the ignorant masses, regardless of the value of the 
result, at the cost of the Corvair.

GM "paid the price" mostly for having mishandled Nadir and underestimating 
his ability to use their tactics against them.

The Corvair was a prime target because it was different.

Have you noticed that the Eldorado and Toronado were not as successful as 
they might have been had they not been different as well ?  (OK, they were 
also mis-marketed, but that's not my point)

When FWDs were foisted on us (for whatever reason, also not my point), they 
were marketed en masse and not as unique as was the Corvair, which marked it 
as a marketable target by Ralph, and got everyone's attention by targeting a 
known product, and the giant that produced it, as his villain.

-----Original Message----- 
From: shortle
Sent: Thursday, December 09, 2010 10:42 AM
To: Bill H. ; virtualvairs at corvair.org
Subject: Re:  Nader and the book!

RN ... did not kill the Corvair. The reason the Corvair was discontinued by 
GM is it was not profitable. Plain and simple.
Timothy Shortle in Durango Colorado