<VV> Communique, Print vs. Electronic or Both Suggestion

[airvair at earthlink.net]

In the course of this discussion, I wonder if the CC cost is increasing at
a faster rate than the rest of the cost of CORSA per se? In other words, is
it the cost of the CC, and not the rest of CORSA expenses, the main cause
of our financial problem? 

Also, what ARE our income and cost percentages like on a per-member basis?
Particularly, how do those percentages compare over the last few years?

-Mark

> [Original Message]
> From: Harry Jensen, Executive Secretary <corsa at corvair.org>
> Subject: Re: <VV> Communique, Print vs. Electronic or Both Suggestion
>
> Hi--
>
> I do not know about any on demand printers for publications. I do know 
> that when we printed the Corvair Basics book, the cost per copy was much 
> higher for the on demand printer than a traditional printer.
>
> An on demand printer is attractive to those who are on a budget and do 
> not want to tie up a lot of funds in book inventory. CORSA does not 
> necessarily have that problem, as the return we earn on book inventory 
> is much higher than the return we can earn from any bank.
>
> --H
>
> On 12/9/2009 4:53 PM, John Dozsa wrote:
> > The major issue that needs to be resolved is the print vs. electronic
> > distribution of the Communique.  Since it's CORSA largest expense that's
> > were the major effort should be expended.  There may be a way to have
> > both.  There are publishers of books that print books on demand.  One is
> > http://www.infinitypublishing.com/  Their business model has a book
> > author prepare the book electronically in the specified format and
> > upload the files to them.  They print only on demand.  For books there
> > is a minimum author pre-buy.  After this they will accept orders for
> > only one copy.  This is possible because of the technology changes that
> > permit it economically.  IF, a bit IF, such publishers exist for
> > monthly, semi-monthly, quarterly publications,etc., CORSA members could
> > buy a printed Communique directly from the on-demand publisher.  So for
> > example, a CORSA member wants monthly printed copies, they pay the
> > publishing company for that service.  If a member want only archive
> > printed copies, they could for example just request annual printings of
> > 12 past issues, all bound together.  I would suggest the CORSA BOD
> > explore this possibility.  There may be limitations on color and paper
> > quality.  I do know the softback color book covers from Infinity are
> > excellent.  Inter color pages on lighter weight paper are also excellent
> > and similar to the Communique paper.
> >
> > Perhaps the same on-demand printing business model could work for
> > republishing old CORSA publications.  Perhaps sell the publishing rights
> > in exchange for a cut of sales.
> >
> > John
> >