<VV> cigarette Lighter Problem

[chris c]

The cigarette lighter in my 65 corvair does not work.  I pulled the plug 
on the back and it is getting 12 volts.  If I put my meter on the center 
nub and the side of the plug to ground it gets 12 volts.  None of the 
items I plug into it work.

Tried electronics cleaner, no help.

Cleaned up all the crud I could.

Still does not work.

How do I remove the lighter.  Tried turning the outer ring both ways, 
and nothing seemed to loosen up.

Thanks to all.