<VV> Corvair and the gals
Mark Noakes
mark@noakes.com
Sun Feb 6 01:09:52 EST 2005
I think I mentioned this on the Lakewood/Monza Wagon list a while back...a few years back, my neighbors finally pressured me
into moving my "spare" vehicles off of my property (we countered by fencing in the back yard and closing off one of the key
paths thru the neighborhood...my wife's idea). My 61 Lakewood and my 58 Suburban were trailered down to my brother's
mini-farm in middle TN for storage.
My brother said that, whenever he stopped with the Lakewood, that women just fell all over it as if it were a movie star or a
cute baby...definitely a car that women liked...ie, finding a way to market better to women is probably a good idea.
As a side note, the Suburban was also a magnet, but much more selective. I distinctly remember pulling up next to an older
lady in a Jag at a traffic light and she recoiled in disgust; however, I also had a bunch of college age girls follow it around one
day and made a fuss over how cool it was. My Corvette is more loud and mean and brutish; it attracts more guys drooling over
it; rarely anything female...chick magnet, it ain't...but that's not what it's for anyway.
Mark Noakes
----- Original Message -----
From: Wrsssatty@aol.com
To: virtualvairs@corvair.org
Subject: <VV> Corvair and the gals
Date: Sat, 5 Feb 2005 10:39:50 EST
>
> <<I married a gal that had a 1962 Corvair >>
> <<My wife also had a new 1962 Corvair when we got married. This is all her
> fault.>>
>
> This brings up an interesting observation. The Corvair, when it was new,
> did seem to have a special appeal to women. GM seemed to acknowledge this at
> times in their advertising, at least for the early model. I got into Corvairs
> when my big sister, straight out of college, bought a '63 Monza coupe as her
> first car. She told me later that she wanted something affordable and so
> many of her friends had VWs she wanted something else just to be different. Not
> having to worry about anti-freeze or trouble with a radiator and hoses also
> appealed to her (remember cars weren't as reliable then as they are now).
> The light steering and easy maneuverability into parking spaces also appealed
> to her. She liked that with the smaller size she could easily wax it in an
> afternoon. I remember her using silver fingernail polish (hey, it was the
> sixties!) to touch up nicks in the car's Satin Silver finish!
>
> Anyway, perhaps we could put this observation to good use even today just as
> GM did way back when the car was new. Perhaps we could ponder a way to
> reach out to women as potential new CORSA members. Maybe we even ought to think
> of selling the Corvair to women. I'm sure there are young women out there
> who would like to express their unique personality with a similarly unique car.
> In some cases it might mean emphasizing different aspects of the car and
> the hobby. Maybe some of you shade tree mechanics could make known your
> availability to help out with some maintenance or repairs. You could even charge
> enough for your services to afford your own Corsa dues for a year or two!
>
> Just a thought.
>
> Bill Stanley
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Mark Noakes
Personal, hobby, enthusiast vehicles, work/school, nature/travel/art photography located at:
http://blog.mark.noakes.com/
"In theory there is no difference between theory and practice, but in practice there is usually a difference."
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