<VV> cheapest corvair ever made?

vairtec at optonline.net vairtec at optonline.net
Sat Apr 23 12:07:37 EDT 2005


Corvairs were still being marketed as economy cars in 1967, and the 
advertising tagline for the '67 500 coupe was "America's lowest-priced 
hardtop."

Which I am convinced was part of GM's error with the Corvair.  When the 
Chevy II was bought to market, the Corvair should have been kicked up the 
line, positioned above, not below, the Chevy II.  The 500 -- a model which 
I love, I own two right now -- should have been dumped instead of the 
Corsa.  And the car should have been marketed as the family man's sports 
car, instead of as an economy car, and priced accordingly.

But Chevy never did any market research back in those days, and to judge by 
today's products, they still don't.

--Bob
Robert W. Marlow
Vairtec at optonline.net



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