<VV> Chrysler & the French (w/'Vair content)

Wrsssatty@aol.com Wrsssatty@aol.com
Fri, 30 Jul 2004 11:06:12 EDT


<Chrysler did get involved with the french--Renault...>

Not to mention the earlier Chrysler/Simca venture.  Simca, you may recall, 
was the company that, at the time the Corvair was slated for introduction, was 
marketing, through Chrysler dealerships in the U.S., an aging front engine/rear 
drive model.  Chrysler used Simca advertising as a surrogate to bash Corvair 
in a round-about manner even before Corvair hit the market.  The Simca ads 
spoke of the safety and superiority of front engine/rear-wheel drive versus rear 
engine.  Interestingly, shortly thereafter, they marketed a boxy-looking 
rear-engine car in the U.S. and abroad that resembled the boxy Renault 10.

Bill Stanley